Jony Ive says Steve Jobs films are hijacking his legacy

Jony Ive says Steve Jobs films are hijacking his legacy

For Apple design chief Jony Ive, remembering the late Apple co-founder Steve Jobs is not possible without understanding the context of how we worked. It’s been four years since Jobs’ death, the anniversary for which was earlier this week. Ive said today at the Vanity Fair New Establishment Summit in San Francisco that recent films about Jobs don’t grasp the whole picture. Instead, these efforts are hijacking Jobs legacy “with agendas that are different than those of your close family and your friends,” he said.

Read more   ↓
Loading...

Ive said that the “ridiculous things” that have been written about Jobs were not written with Apple’s creative process in mind. “Try to remember what he was doing and that he was having arguments with chip designers on this side…

Continue reading…

The Verge – All Posts

Share:

About brown