Sonos’ future will echo Amazon’s Alexa, says CEO

Sonos’ future will echo Amazon’s Alexa, says CEO

“Our mission is to fill every home with music,” writes Sonos CEO John MacFarlane in a new blog post. “I start every day by asking myself how we can do that better.” The answer, according to MacFarlane, is a strategy to bring Amazon Echo-like voice control to Sonos speakers and to “double down” on music steaming.

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“Alexa/Echo is the first product to really showcase the power of voice control in the home,” MacFarlane says. “Its popularity with consumers will accelerate innovation across the entire industry. What is novel today will become standard tomorrow. Here again, Sonos is taking the long view in how best to bring voice-enabled music experiences into the home. Voice is a big change for us, so we’ll invest what’s required to bring it…

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