YouTube just acquired a startup that helps musicians sell direct to fans

YouTube just acquired a startup that helps musicians sell direct to fans

YouTube just scooped up San Francisco-based startup BandPage, a software tool that helps musicians sell direct to fans through social media sites, streaming services, and ticket vendors. BandPage says it works with more than 500,000 musicians, who each create a account to link up with third-party services like Facebook, Spotify, and StubHub. From there, BandPage lets an artist create a custom “experience” — like a backstage pass and meet-and-greet with Rihanna — and sell it to dedicated fans who follow the artist around the web. For music industry professionals, the service is essentially a targeted ad network that can put a price tag on everything from merchandise to a musicians’ time before or after a concert.

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